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What makes a great photograph ? A simple but enchanting facet of our everyday world. A precious moment in the tapestry of life. A history - making event captured for posterity... Right now, somewhere, someone has just taken a great photograph. And as a manufacturer and marketer of cameras, we feel fortunate to be at the heart of photography. Regardless of where it was shot or what kind of camera was used, a photographic image can have mysterious power - a power that often gains strength with the passage of time. Yet in the world of digital cameras, the pace of innovation and the race for new products make it easy to lose sight of what is truly important in photography. That is why we want to build the new PENTAX RICOH IMAGING around a dynamic dialogue with customers - constantly asking the difficult questions of what makes a great photograph and what makes a great camera. When we see photographs that move us, we know our efforts have not been in vain. The cam

October 1, 2011 Dear Partners, PENTAX RICOH IMAGING COMPANY, LTD. Notice of Foundation of PENTAX RICOH IMAGING COMPANY, LTD. PENTAX Imaging Systems Division will become PENTAX RICOH IMAGING COMPANY, LTD. and begin its operation starting on 1st of October, 2011. PENTAX RICOH IMAGING inherits development functions of the camera and its lenses, production facilities, legal properties, as well as world-wide distribution channel from its former business structure. We, PENTAX RICOH IMAGING will further strive to promote the digital camera business under the long thriving brand of PENTAX, and establish it to be a leading company in its unique path to be able to rank with other competitive top tier brands. We sincerely seek for your extended patronage and unchanged partnership in our endeavour. Company name: PENTAX RICOH IMAGING COMPANY, LTD. 宾得理光映像有限公司 (in Chinese) Business: Manufacture and sales of optical equipment such as digital cameras, binoculars and lenses for